Health & MedicineConfirmed
JUUL marketing nicotine vapes to minors (2015–2019)
JUUL Labs launched its e-cigarette in 2015 with marketing that regulators and litigants found deliberately targeted underage users: bright colours, social media influencers, flavoured pods, and campaigns that mirrored cigarette advertising strategies proven to recruit teen smokers. Between 2017 and 2019, teen e-cigarette use surged to epidemic levels — the FDA called it a "youth vaping epidemic." In June 2022, the FDA denied JUUL's marketing authorisation, citing inadequate safety data. In December 2022, JUUL settled a 33-state attorney general investigation for $462 million. Separate settlements with school districts and individual states totalled additional hundreds of millions. The targeting of minors is confirmed by internal documents, regulatory findings, and legal settlements.
13 sources5% confidencefully sourced